Text link ads can do wonders to your site's popularity and ranking. The search phrase and the website may not be related but nevertheless your site's ranking will increase. It may become one of the top ten sites. Many webmasters consider it the best option to be at the top. So it is actually very good?

Some people say that you should play it safe whereas some say that you should not indulge into this text links. According to some it's not good to be in the top ten websites because you make a bit of money like this, but you can be banned also. So text links have advantages as well as disadvantages.

Now what are the advantages if you play safe? You are obviously in a better position because there's less chances of you getting banned. You need not worry that your site will be banned and can hence live peacefully. It also helps in saving money and you can spend this money at several other places like Pay Per Click search engines, offline advertising, mailing list and banner advertisement.

Good content can also increase your site's ranking even if you don't have text links. Content is the most important thing and you should never forget it. Webmasters will include your link if your site has strong content. Links can also be exchanged with a number of websites. You should get the SEO correct and then your site can reach the top spot.

Now, what are the disadvantages of playing it safe? Text links increase the site's ranking quickly so in case you don't use them, your rank will not increase. Text links also increase the site traffic. Backlinks increase the traffic significantly. But the site's traffic may go down when you are not buying these links.

It will take a very long time to reach the top position if you play it safe. Backlinks play an important role in the ranking system. This is because the search engines look out for them in your website. It may take several years for your site to get to the top because you will then have to depend only on the natural links. Search engines will also not take you into consideration without the backlinks.

Text links can do wonders for your site. You site's ranking will increase; the traffic to your website will also increase. The more links you have, the more up you go in the ranking. Your site may get the top spot if you buy a huge number of text links.

Text links also help in bringing targeted audience. This can increase the user's inflow to your site. To make your website more popular, you should get links from well known and trusted websites. If your website is recommended at some popular website, then surely more and more people will trust the credibility of your site.

However there are some problems with the text links too. Buying text links can cost you a lot. For the text links to be there on your site, you need to pay at least for 2 months before you see any increase in your site's ranking. And if anything goes wrong, you will probably not get back your money.

You also need to do the things in the right way. Never buy text links in bulk. Some search engines can find this out and they may eventually ban your site from the search results. Links which are sold can be found out by the search engines in several ways. There are some links which are never considered by the search engines.

So ultimately it's your own choice. Whether you want to use the text links on your website or not is only your choice!